Paras Juneja

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Body Type

BRIEF

D&AD New Blood 2020

BRAND

Google & HMCT

AWARDS

D&AD New Blood Wood Pencil

Muse Awards Gold

Vega Awards Gold

NYX Awards Gold

Creativity International Award Silver

The Side Show Shortlist

Communication Arts Award Finalist

Graphis New Talent 2021 Honorable Mention

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

CREDITS

Creative Technologist: Sukratti Jain   

Creative technologist: Paras Juneja

Art Director: Rose Elise Achard

CopyWriter: Adam Braun