Paras Juneja

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P.A.W

BRIEF

D&AD New Blood 2021

BRAND

Xbox & RARE

AWARDS

D&AD New Blood Graphite Pencil

Clios Gold

Young Ones ADC Bronze Cube

The Drum Chip Shop Finalist

Ad Stars Finalist

Communication Arts Award Finalist

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.

What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather etc. Stray cats are social, and we use that to add multiplayer to our game.

The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.

Creative Technologist: Sukratti Jain   

Creative technologist: Paras Juneja

Art Director: Shadab Wajih