P.A.W
BRIEF
D&AD New Blood 2021
BRAND
Xbox & RARE
AWARDS
Webby 2022 Winner
Poeple’s Voice Winner Webby 2022
D&AD New Blood Graphite Pencil
Clios Gold
Young Ones ADC Bronze Cube
The Drum Chip Shop Finalist
Ad Stars Finalist
Communication Arts Award Finalist
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.
Creative Technologist: Paras Juneja
Creative technologist: Sukratti Jain
Art Director: Shadab Wajih