NBC PEACOCK

When I joined Elephant, an advertising agency based in New York, as a Graphic and Motion Designer, the team was deeply involved in designing NBC Peacock’s user interface animations for its streaming platform launch.

From my first day, I was immersed in a fast-paced, collaborative environment, working with motion designers, art directors, and software developers on this mission-critical project.

Elephant and Peacock partnered to create the ultimate entertainment platform, where users experience the best of streaming combined with the best of TV.

The service primarily features series and film content from NBC Universal studios and other third-party content providers, including television series, films, news, and sports programming. The service is available in a free ad-supported version with limited content, while premium tiers include a larger content library and access to additional NBC Sports, Hallmark Channel, and WWE content.

My role focused on creating technically precise UI animations that would be implemented into the NBC Peacock streaming platform. This required ensuring the animations adhered to the highest standards of design precision and user experience while maintaining technical stability. The success of the entire project depended on flawless execution—every hover, transition, and navigation animation needed attention to detail to ensure ease of use and technical integration.

I worked daily with art directors, motion designers, and software developers to maintain alignment between design goals and technical implementation.