Paras Juneja

    About    Contact

Safe-Scan

BRAND

Microsoft

AWARDS

Vega Awards Gold

Muse Awards Silver

NYX Awards Silver

Graphis New Talent 2021 Silver

Creativity International Awards Bronze

Communication Arts Awards Finalist

Ad Stars Finalist

For most people, driving has been an integral part of their life.  But as they grow older, they run a risk of losing this freedom to Dementia.  It becomes potentially dangerous for them to drive as they might suddenly lose their bearings, memory, or suffer panic attacks.

Microsoft CardioLens is the breakthrough technology that has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level, etc. To ensure they don’t completely lose their right to drive, we optimize and adapt this scanner to the car’s systems.

If a person at risk of Dementia sits in the car, the lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll additionally ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Dementia is a complex condition with many levels and affecting many adults, just because they might be at risk, doesn’t mean they should lose their freedom.

CREDITS

Creative Technologist: Sukratti Jain   

Creative technologist: Paras Juneja

Art Director: Shadab Wajih

CopyWriter: Riya Dosani