Mayor
BRAND
Niantic
AWARDS
Muse Awards Platinum
Vega Awards Gold
NYX Awards Gold
Creativity International Award Bronze
Communication Arts Awards Finalis
The Drum Chip Shop Finalist
Graphis New Talent 2021 Honorable Mention
Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.
CREDITS
Creative Technologist: Sukratti Jain
Creative technologist: Paras Juneja