Trails
BRIEF
Self Initiated Project
BRAND
World Wildlife Fund
AWARDS
Graphis New Talent 2021 Gold
NYX Award Gold
Muse Award Silver
Vega Digital Award Silver
Creativity International Award Bronze
The Drum Chip Shop Finalist
Communication Arts Award Finalist
The Side Show Shortlist
CREDITS
Creative Technologist: Sukratti Jain
Creative technologist: Paras Juneja
Humans have been harming nature for a long time. We lack empathy and do not understand the importance of flora and fauna in our ecosystem. It has led to thousands of species to get endangered.
Trails is a browser-based platform launched in partnership with the World Wildlife Fund. It helps to create a bond between humans and wildlife through various 360 videos of endangered animals in their natural habitat. They can be viewed on any personal device or a virtual reality headset. Trails help us realize that these animals are an important part of our collective ecosystem and they need to be saved.