Paras Juneja

INTENSE MUSIC

WHO IS INTENSE?

At First Fiddle Restaurants, I was responsible for designing and executing visually compelling motion graphics and digital assets that elevated the brand’s presence across various platforms. My role involved creating engaging content that captured the essence of the restaurant group’s dynamic and diverse portfolio of brands. Key aspects of my role included:

1. Social Media Content Creation: I designed animated and static visuals tailored for social media platforms, ensuring the content resonated with the target audience and maintained brand consistency across different outlets.

2. Marketing Campaigns: I collaborated with the marketing team to develop promotional materials, including video ads, digital posters, and motion graphics, that supported seasonal campaigns, menu launches, and special events.

3.Brand Storytelling: By understanding the unique identity of each restaurant under the First Fiddle umbrella, I crafted designs that told a cohesive brand story while highlighting individual concepts.

4. Collaboration with Teams: I worked closely with cross-functional teams, including marketing, operations, and design, to ensure timely delivery of high-quality assets aligned with business goals.

5.Innovation and Trends: I stayed ahead of industry trends, experimenting with new design techniques and tools to keep the brand fresh and innovative in a competitive market.

MY ROLE

I was responsible for designing and executing visually engaging motion graphics, posters and digital assets that helped market the artist’s live performance event across various social media and digital marketing platforms. These digital assets directly led to ticket sales for the event and helped our brand generate revenue.

Social Media and Digital Marketing Content Creation: I designed animated and static visuals tailored for social media platforms, ensuring the content resonated with the target audience and maintained brand consistency across different outlets.

Marketing Campaigns: I collaborated with the marketing team and artist team to develop promotional materials, including video ads, digital posters, and motion graphics, that supported the live performance event.

 

SNIPPETS FROM THE EVENT

Image credits and Copyrights – SLCT EXPERIENCE